About Advancing Growth
Fixing What Slows Growth in B2B Sales
Most B2B businesses don’t have a lack of activity.
They have a lack of clarity.
Leads are being generated, conversations are happening, and pipelines exist. But somewhere between initial interest and closed revenue, momentum is lost.
And in some cases, those conversations aren’t happening at all.
Often it comes down to unclear value propositions, sales processes that aren’t followed through consistently, and opportunities that are there but never fully recognised.
We work with leadership teams to identify where growth is slowing, whether that’s generating the right conversations or improving how they convert, and put the structure in place to move opportunities forward with consistency.
Situations We’re Often Brought In To Help With
Website traffic is increasing but it’s unclear
which organisations are engaging.
Leads are being generated but conversion
into opportunities is inconsistent.
Sales conversations frequently default
to price rather than clearly demonstrated value..
Marketing activity generates attention
but not enough meaningful sales conversations.
Sales teams rely heavily on individual
experience rather than structured, repeatable processes.
Leadership wants greater clarity around
pipeline health and forecasting and overall performance.
Neal Brooker – Sales & Revenue Growth Expert
Neal Brooker founded Advancing Growth after more than 25 years working in B2B sales and demand generation environments.
During that time he has worked with organisations ranging from early-stage technology companies to established international businesses, helping them improve how they attract, qualify, and convert opportunities.
His work focuses on bringing clarity to three areas that determine revenue growth:
• identifying the right customers
• clearly articulating the value a business delivers
• building structured sales processes that consistently convert opportunities into revenue
Neal works closely with business owners and leadership teams to diagnose where opportunities are being lost in the sales journey and to put practical structures in place that improve conversion, forecasting, and sales consistency.
He regularly speaks to business audiences on topics including value communication, pricing, sales strategy, and revenue growth.
Partnerships
Watch: Competing Too Often On Price:
I gave a talk to the Federation of Small Businesses on Price verses Value and how too many businesses are competing on price because the value is being under communicated. Here is a Youtube version of that same talk: