Your first sales hire can be a turning point for your business. Get it right, and you’ll accelerate growth, hitting key milestones that push your business into its next phase. Get it wrong, and the cost goes beyond just recruitment fees and salaries - it drains time, resources, and momentum, with little to no return on investment.
Building a sales team is a high-stakes decision. We help you minimise the risk.
Every business has its own unique story, positioning, and proof points that demonstrate the value it delivers. That’s why a one-size-fits-all approach to sales won’t work. You need a tailored sales process built around your business.
If you're building a sales team, it's really important to have a clear process sales can follow. Without it, things can fall apart when times get tough. Just because someone has worked in your industry doesn’t mean they’ll succeed. Some salespeople do well because of a big brand name behind them. But if that brand isn’t strong, they can struggle. That’s why having a strong value proposition and process helps. It shows what makes your business different and why people should buy from you.
90% of high-performing sales organisations enforce a formal, guided sales process.
In contrast, 48% of underperforming organisations lack a structured sales process